When deciding to bring in a whitening system, we searched around but ended up going with Zoom, the number one rated professional bleaching system, used globally to lighten discoloration of enamel and dentin. Tooth discoloration may result from food & drinks as well as smoking. The aging process also can stain and darken your teeth. The Zoom in-office tooth whitening procedure uses the Zoom Advanced Power Chairside Lamp, which accelerates the bleaching process, with the 25% hydrogen peroxide whitening agent. As the hydrogen peroxide is broken down, oxygen enters the enamel and dentin to remove the stain, leaving the structure of the tooth unchanged.

Consultation and Treatment Planning

Before deciding whether Zoom in-office teeth whitening is right for you, the dentist will conduct a comprehensive examination of your teeth and gums to ensure proper health, as well as talk with you about your oral hygiene and lifestyle habits to determine if you will benefit from whitening. This will help you and your dentist agree on the whitening technique that’s best for you. Your dentist also may require you to undergo whitening if you are planning other cosmetic dental procedures, such as veneers or composite bonding, in order to ensure a better match between the restoration and your natural dentition, or after the removal of braces. Depending on the condition of your teeth and your goals for changing the look of your smile, whitening may not be your best option. During the evaluation, existing dental work, such as crowns and veneers, will be charted as they will not respond to conventional whitening agents.

The Zoom Procedure

The complete procedure takes approx 90 mins and a regular teeth cleaning is recommended prior to the actual Zoom teeth whitening session. The procedure begins with a short preparation to cover the lips and gums, leaving the teeth exposed. A member of the dental team then applies the Zoom hydrogen peroxide whitening gel, which works together with the Zoom light to penetrate the teeth and break up the stains and discoloration. The gel remains in place for 15 minutes while the light is activated. During this time, the lights will be turned off and you can relax, listen to music or we can play a meditation for you. The gel is applied for three 15-minute sessions of light activation, for a total treatment time of 45 minutes. Immediately afterwards, a sensitivity reducing gel is applied to the teeth. If you have whitening trays or invisalign retainers, they can be used to apply the sensitivity reducing gel.

Aftercare: Maintaining Whitening Effects

To help maintain the whitening effects of your treatment, your dentist may advise you to avoid certain foods and beverages, or consume them in moderation to avoid staining your teeth. This includes tea, coffee, red wine, cola, etc. The first 2 hours are the most critical. It is also important to be aware that tobacco products will stain teeth, even after whitening treatments. Follow up will consist of an appropriate oral hygiene (brushing and flossing) regimen to prevent stains from reforming, and see your dentist and hygienist regularly for scheduled teeth cleanings. Toothpastes containing whitening agents also may be suggested to maintain the results of the procedure.


Sensitivity during treatment may occur in some people. The Zoom light produces minimal heat, which is usually the source of discomfort. Rarely, minor tingling is experienced immediately after the procedure, but always dissipates. As with other whitening products, Zoom is not recommended for children under 13 years of age, or for pregnant or lactating women. Also, it is important to remember that whitening results will vary from person to person. Only your dentist can determine if teeth whitening is right for you after performing a thorough oral examination that includes a shade assessment.

Cost and Treatment Time

The average cost of Zoom teeth whitening is $500 but being rural, we’ve decided to set our price at $299. Cosmetic dentistry treatments are not covered by dental insurance but are by most health spending accounts.